I talk a lot about content on demand in my New World Investor service. That's because more and more people want to watch what they want to watch, when they want to watch it, without having to plan ahead and record it. This is a huge trend that is shaping the world around us, and it is just unfolding. Just take a look around you. On the bus or train commuting to work, people are hooked up to their iPods listening to music or catching up on this week's season premieres. Or just think about the advancements in digital TV. You can actually pause a show or fast forward through commercials.

Another example of the content on demand phenomenon is the ability of people to download last nights episode onto their iPod or home PC. I recently came across a September 20 post on the A VC blog about NBC's announcement that they're going to provide free downloads for seven days after the show airs. I have to agree with this blogger that eventually big media companies are going to have to come to the realization that people want to have access to this content all the time -- not on a limited seven-day schedule.